Sell the phone at material cost (does not include R&D), and make your money from the a cut of the monthly service fees (i.e. razor blades).
Smart, real smart. My Apple II+ was cutting edge for it's time, the Mac came out a few years later and they still are bringing it strong.
I have not owned an Apple in a long time, except for a few Ipods, but that Ipad I sat nxt to on the plane ride looked really nice.
http://www.npr.org/templates/story/stor ... =128163756



